About Us

Our Story

Mr. Noh Food Industries (M) Sdn. Bhd is subsidiary of OTAK-OTAK MR NOH (JOHOR BAHRU) SDN. BHD also known as OTAK-OTAK JB is a company that is a 100% Bumiputera-owned food manufacturer that is famous for producing various types of frozen food products based on fresh fish fillets.

OTAK-OTAK JB founded in February 2003 by making strides in business, our company is determined to help the local community generate income by providing employment opportunities in the provision of delicious and nutritious fish-based products to the local community at that time.

Now we also open opportunities to those who want to increase income by becoming an agent of our company.

The products have received Halal certification from the Department of Islamic Development Malaysia (JAKIM) since 2013.

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CEO and Managing Director

Hey, I'm Mohamad Qasri Bin Md Noh

This company Chief Executive Officer (CEO) and Managing Director (MD) belong to young enterpreneur. He is very committed in ensuring that the company operates well and is competitive in developing the company.

He brings a fresh and dynamic perspective to the business, always striving for growth and innovation.

Inspiring innovation and business growth

Upholding quality and halal excellence

Building a trusted Malaysian brand for the global market

Our Mission

To bring warmth, satisfaction, and excitement to every meal. From families to food lovers, our customers trust us for unique products made with passion and care. We take pride in balancing tradition, innovation, and quality, ensuring that each bite reflects our commitment to excellence.

As we expand across Southeast Asia, we remain focused on staying true to our roots while introducing new flavors that excite.

What Makes Us Different

Trusted quality. Authentic taste. Every single bite.

20+ Years of Experience

Serving authentic fish-based frozen food since 2003, trusted by families, retailers and food businesses across Malaysia

HALAL JAKIM Certified

Every product is produced in our certified manufacturing facility, ensuring quality, safety and halal compliance since 2013

Premium Fish-Based Products

From our signature Otak-Otak Nipah to curry puffs and other frozen favourites, every recipe is crafted using quality ingredients for authentic taste

Trusted Frozen Food Brand

Malaysia's trusted frozen food manufacturer with an integrated fish farm, modern production facilities and products enjoyed locally and internationally.

Our Main Products

The main product of our company is Otak-Otak Nipah. Apart from that, we also produce other frozen products such as Pepes Ayam, Satar, Keropok Lekor, Ayam Pandan and Popia. There are also frozen products such as currypuff and samosa with varieties of fillings which are pepes, otak-otak, potatoes and sardines.